B2B Marketing Strategy Playbook – Zinkevich & Blagojevic

B2B Marketing Strategy Playbook – Align your marketing, sales, and executives on the focus target market, positioning, channels, campaigns, and content to land ideal customers, grow your deal size, and accelerate your pipeline

HERE IS A BRUTAL TRUTH ABOUT B2B MARKETING:

In the majority of companies, marketing is perceived as a lot of effort for little result. A waste of money. Sales teams don’t believe in marketing because they simply don’t see the marketing impact on sales and revenue.

They think that marketing is all about visiting trade shows and conferences, designing slides, working on branding, and spreading the content on social media — without helping them generate high-quality leads and closing more deals.

What you’ll get from B2B Marketing Strategy Playbook

• Stop relying on only your gut feeling or copying others when making strategic decisions, launching new marketing programs, or penetrating new markets, and making the right decisions that will help to grow a business
• Easily identify and focus on the most profitable segments, channels, and campaigns, and eliminate what is unnecessary
• Get executives and sales buy-in, then gaining the marketing, sales, and development resources to commit to a specific launch time
• Select & double down on the right channels for sustainable growth instead of trying to be everywhere and wasting time and money
• Align execs and sales on what success looks like
• Develop a marketing dashboard with leading indicators to set up the right expectations for marketing and avoid rash decisions about what works and what doesn’t
• Develop a unique value proposition and select the right positioning strategy to stand out from the competition and resonate with customers
• Develop a client-centric marketing plan to create awareness, generate & capture the demand, educate and nurture buyers to fill in the pipeline with sales-qualified opportunities
• Produce an accurate estimate of budget, team, tools to achieve revenue goals
• Ensure a solid ROI of marketing programs on a tighter budget without experimentation and guesswork

You’ll get a distilled knowledge and a playbook that we’d use if you had hired us.