Copy Slacker by Ben Settle

Copy Slacker – Discover the secret way to make far more sales by spending far less time writing your sales copy.

Here are some more of the invaluable tips inside Copy Slacker:

• The sales-destroying mistake copywriters make when using surveys to do research. (The GAP company once made this blunder and it cost them probably tens of millions in sales. See page 18.)
• An infamous dead comedian’s method for getting attention in his comedy acts that can make your sales copy automatically more credible, more believable, more interesting, and less “advertising” sounding. (Page 68)
• The exact number of syllables your words should have (according to one of the best copywriters who ever lived) if you’re selling to a mass market. (Page 28)
• What A-List copywriters (who work for the biggest direct mail and internet publishing companies in the world) talk about with each other about copywriting… but almost never discuss publicly! (Hint: It ain’t anything sexy or “sneaky” like NLP or other persuasion and writing tricks found in most books. Instead, they talk about this one thing even some of the best copywriting courses ignore or just gloss over, at best. Details on page 16.)
• The world’s most-feared negotiator’s secret (he used to broker billion dollar deals) to making sure your sales letters are exciting, sexy, and interesting to read. (Page 17)
• A bizarre (but ridiculously effective) way of using an ordinary dog leash to create ads that can win even against better “written” copy! (Page 43)
• The 1960’s “Mad Man” era secret to writing headlines that can get people eagerly reading every word of your sales letters. (Page 48)
• The naked-man-in-the-woods headline tactic of an 8-figure earning copywriter that can help keep readers glued to your ads — even if they’re being bombarded with texts, ringing phones, Facebook messages, crying babies, and other distractions. (Page 49)
• Facebook’s secret swipe file for writing ads so effective it may very well make people mad at you for interrupting their day because they can’t resist reading your sales pitches! (Page 99)
• 11 “newbie proof” headline templates (with real-life examples) that are designed for people who struggle with copywriting and are in a hurry.

And so much much more…