Course Craft – Shane Melaugh

Course Craft contains step-by-step, proven, no-nonsense advice to walk you through my entire process for going from zero to a $200 product that sells an average of once per day.

The course modules include everything you need to know in the 3 key areas of online course success:

• The Tech Stuff
• Building a High Quality, High Value Course
• Launching and Marketing the Course Long Term
• Course Craft is Not Just About Creating a Course

Course Craft Overview

Creating an online course, in isolation, is a waste of time. If you only focus on “how do I structure a bunch of lessons into a course?” and “how do I take payments and deliver the course?” – you end up with a course, yes. But you also end up with a problem: no one will buy your course. Course Craft is about building a marketable, sellable course and then actually selling it.

The Online Course Success Formula: Marketing + Course Creation + Marketing

Yep, that’s right. Marketing is in there twice. That’s how important it is.

If all you do is the “course creation” part, you’re making an age old mistake of thinking “build it and they will come”. You’ll build your course, open it for sale and then… crickets.

Here’s why the formula is

• You need to start with “Marketing”, because you need to understand your market and your future customers. You have to have a real understanding of what makes a marketable product. Something that people actually want to buy. And you need to build our entire course with that in mind, from day 1.
• Then, you need the “Course Creation” part to ensure you actually solve the problems you identified in your market and that you don’t just create any solution, but a high-value, practical, actionable solution that is well presented.
• Then, you need the second “Marketing” part to launch your product, using a proven system that uses ongoing, evergreen marketing so you’re not just sitting there, twiddling your thumbs and hoping that you’ll be blessed with sales from out of the blue.

This is what a magnetically sellable course is about: it has marketing and sellability “baked in” – which makes all the marketing you do for it 100x easier. And at the same time, it’s a high-quality, value delivering product that helps people achieve the result they want.